Our Pledge

Our Pledge at Primal Grills USA

At Primal Grills USA, our team is not just about selling grills; we are about igniting a passion for live fire cooking. Our pledge is a commitment to excellent customer service and an embodiment of our team and Pitmaster Harry Soo's philosophy since he cooked on his Weber Kettle when he studied computer science at Texas Tech in 1986 after a stint as a 747 pilot: "To build a grill company, don't seek the casual weekend griller. Instead, find the pyromaniacs, the fervent flame enthusiasts, and guide them to the nirvana of meat, fire and smoke on a live fire grill."

Our Commitment to Quality and Service

  1. Exceptional Customer Experience: From the moment you visit our website to the time you fire up your grill, we ensure a seamless and enjoyable experience. Our knowledgeable team is here to assist you at every step, from choosing the right grill to mastering its use.

  2. Craftsmanship and Innovation: Each Primal Grill is crafted with precision and care, reflecting the robustness and elegance of live fire - style grilling. We continually innovate to enhance your cooking experience, ensuring that every product meets the highest standards of quality and functionality
  3. Empowering the Grilling Community: We believe that grilling is an art and a science that should be accessible to all. Through social media, workshops, online resources, and community events, we aim to educate and inspire grillers of all levels, turning even the most casual cook into a connoisseur of fire and flavor.
  4. Sustainable Practices: In our manufacturing, packaging and shipping, we employ environmentally responsible practices. We understand the importance of sustainability in preserving the beauty and integrity of outdoor cooking experiences.

  5. Feedback and Improvement: Your feedback is the flame that fuels our improvement. We listen, adapt and evolve based on what you and our community of grill enthusiasts tell us.

Living the Flame

Our team’s approach is not just a statement; it's a way of life at Primal Grills USA. We don't just sell grills; we sell an experience – the primal joy of cooking over an open flame, the satisfaction of perfectly smoked meat, and the warmth of love as you gather around the fire. Join us in this journey. Together, let’s keep the flames of passion burning and discover the true essence of grilling. Welcome to Primal Grills USA – where we turn pyromaniacs into pitmasters.